We all know too well the buzzword that is 'sustainability', so why is it still so difficult to make sustainable choices, even in today's world? Colourful Standard has many goals and stands for many things but at the core of its mission, they want to hold the fashion industry to a higher standard, which no longer risks the health of the environment and indeed the workers. Their concept is simple - To colour the world responsibly.
The days of overconsumption, pollution, waste and human rights violations must be stopped. We need to give back to our planet what we take and stand up to the industry that takes a fatal toll on our planet.